第一學年
第二學年
第三學年
第四學年
選修科目

第一學年
編號
學科單元 / 科目
學分
學時
先修科目
ACCT1100 
會計學原理 I  

This course is an introduction to financial accounting. It covers basic accounting rules and concepts including basic accounting cycles, inventories, and receivables to most organizations and some financial reporting issues.
3
45 hrs
---
ACCT1110 
會計學原理 II  

This course introduces concepts, principles and practice of financial accounting as a continuation of the previous course. Topics covered include accounting for long-term assets and liabilities, stock-holders’ equity, cash flow statement analysis, and interpretation of financial statements.
3
45 hrs
---
BUSS1100 
商業導論  

This course provides an overview of the business world aiming at exploring business activities in relation to the economic activities ranging from various economic systems, competitive business environment, market globalization, different forms of business ownership, management practices, and business practices.
3
45 hrs
---
BUSS1110 
管理學導論  

This course introduces the basic concepts and fundamental processes of management. It explores a variety of contemporary management topics. Emphasis will be placed on primary activities such as planning, organizing, leading, and controlling.
3
45 hrs
---
COMP1100 
商業軟件應用  

This is an introductory course for Business Software Applications. This course covers Introduction to Computers and Microsoft Windows. When students complete the course they will have a firm knowledge and understanding of selected business office tools in practical uses.
3
45 hrs
---
COMP1110 
商業電腦與互聯網應用  

This course provides a foundation to Internet/Intranet technologies by teaching students on how to use Internet browsers. This course also focuses on the design and development of the Web pages. It will cover the basic elements/structure of the HTML documents, Web site development process and most importantly the usage of tools to construct different components used in Web pages.
3
45 hrs
---
ECON1100 
微觀經濟學  

This course provides an introductory examination of microeconomics. Emphasis is placed on the market forces of supply and demand, the efficiency of markets, the economics of the public sector, firm behaviour and the organization of industry, and the markets for the factors of production.
3
45 hrs
---
ECON1110 
宏觀經濟學  

This course provides an introductory examination of macroeconomics. Emphasis will be placed on understanding national and international economic policies. This course will attempt to identify some of the underlying factors of our society’s most serious economic problems.
3
45 hrs
---
ENGL1101 
英語I  

This is the first of the two pre-intermediate English courses. The course aims to increase students’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, writing) with substantial emphasis being placed on oral and listening skills in class. Interaction is encouraged through many communicative activities. The integration of authentic materials also enhances the usefulness of the course. Topics include: careers, companies, ideas, stress and entertaining. Language skills include: skimming and scanning techniques; telephoning; participating in discussions; greetings and small talk, etc.
3
45 hrs
---
ENGL1102 
英語II  

This is the second of the two pre-intermediate English courses. The course aims to enhance students’ skills and competence in using English in general business situations. It will develop students’ use of the four language skills (speaking, listening, reading, writing) with substantial emphasis being placed on building up students’ confidence in using English. It also prepares students for Intermediate level courses. Interaction is encouraged through many communicative activities. The integration of authentic materials also enhances the usefulness of the course. Topics include: marketing, planning, managing people and products. Language skills include: dealing with conflict; presenting a product; socializing and entertaining, etc.
3
45 hrs
---
MAND1101 
普通話I *  

This course aims to have students master the Pinyin system and use fairly fluent Putonghua in conversations in daily work, daily life and social situations. Training in correct pronunciation and sound differentiation will be emphasized in order to improve students’ ability to listen and speak Putonghua. Topics include: pronunciation and listening, etc.
3
45 hrs
---
MAND1102 
普通話II *  

This is a continuation of the Putonghua I which aims to have students master the Pinyin system, and use fairly fluent Putonghua in conversation in daily work daily life and social situations. Training of correct pronunciation and sound differentiation will be emphasized in order to improve students’ ability to listen and speak and Putonghua. Topics include: pronunciation and listening, etc.
3
45 hrs
---
FREN1101 
法語I *  

This course develops students’ language skills. Particular emphasis is placed on listening, and on written and oral expression. Students learn to understand foreign language texts, use of the language correctly and confidently, and understand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.
3
45 hrs
---
FREN1102 
法語II *  

This is a continuation of French I which develops students’ language skills. Particular emphasis is placed on listening, and on written and oral expression. Students learn to understand foreign language texts, use the language correctly and confidently, and understand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.
3
45 hrs
---
JAPN1101 
日語I *  

This course develops students’ language skills. Particular emphasis is placed on listening, and on written and oral expression. Students learn to understand foreign language texts, use of the language correctly and confidently, and understand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.
3
45 hrs
---
JAPN1102 
日語II *  

This is a continuation of Japanese I which develops students’ language skills. Particular emphasis is placed on listening, and on written and oral expression. Students learn to understand foreign language texts, use the language correctly and confidently, and understand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.
3
45 hrs
---
PORT1101 
葡萄牙語I *  

This course develops students’ language skills. Particular emphasis is placed on listening, and on written and oral expression. Students learn to understand foreign language texts, use of the language correctly and confidently, and understand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.
3
45 hrs
---
PORT1102 
葡萄牙語II *  

This is a continuation of Portuguese I which develops students’ language skills. Particular emphasis is placed on listening, and on written and oral expression. Students learn to understand foreign language texts, use the language correctly and confidently, and understand the foreign culture through foreign language learning. Topics include: listening, speaking, reading, and writing.
3
45 hrs
---
回頁首  

第二學年
編號
學科單元 / 科目
學分
學時
先修科目
--- 
修讀兩門載於選修科目表A內的科目  

6
90 hrs
---
ENGL2101 
英語III  

This is the first of the two intermediate English courses. The course aims to provide students with the grounding in English necessary in business environments, both social and workplace settings. It will further develop students’ use of the four language skills (speaking, listening, reading, writing) with substantial emphasis being placed on reading and writing skills for business correspondence. The integration of authentic materials also enhances the usefulness of the course. Topics include: brands, travel, organization, money and advertising, etc. Language skills include: describing trends; writing emails and summaries, etc.
3
45 hrs
---
ENGL2102 
英語IV  

This is the second of the two intermediate English courses. The course aims to provide students with the grounding in English necessary in business environments, both social and workplace settings. It will further develop students’ use of the four language skills (speaking, listening, reading, writing) with substantial emphasis being placed on familiarizing students with English in terms of using the language in their future business-careers. It also prepares students for Upper-intermediate level courses. Topics include: employment, trade, leadership, innovation and competition, etc. Language skills include: words and expressions to describe innovations; words for talking about quality control and customer service; writing letters, short articles and press releases, etc.
3
45 hrs
---
FINA2120 
財務分析  

This course provides an introductory examination of business finance. It will cover the basic principles of finance and their applications to financial problems of business enterprises. Through illustration, discussion, and application, students will learn the tools and techniques that can be applied to understanding, evaluation, and resolution of financial problems.
3
45 hrs
---
HHRM2120 
人力資源管理  

This course concentrates on the human resources management function of selection, performance, appraisal, training and development and compensation. Focus is also placed current issues related to these functions.
3
45 hrs
---
LLAW2120 
商業法  

This course aims to introduce to students the business law in various aspects of business and commerce commonly encountered in practice, and to enable them to apply the relevance of legal rules and practices to business problems and practical situations. Emphasis will be placed on understanding the legal environment in which business operates.
3
45 hrs
---
MATH2100 
商業數學  

This course emphasizes the mathematics required in general business processes. It is designed to prepare students for the mathematical and analytical applications most useful in subsequent business and economic course. Major areas of focus include functions, systems of linear equations, exponential and logarithmic functions, mathematics of finance, matrix algebra, and linear programming.
3
45 hrs
---
MATH2110 
商業統計學  

The course provides the techniques of applying statistical methods to business problems. It focuses on the student as a user of statistics who needs a minimal understanding of mathematical theory and formula derivation. Major areas of focus including visualizing data, central tendency, dispersion, distributional shapes, sampling distributions, confidence intervals, discrete and continuous probability distributions, comparison tests, association tests, and regression.
3
45 hrs
---
MGMT2120 
組織行為學  

This course is designed to provide students with an understanding of essential theories and insights into how the discipline of organizational behaviour can be used to achieve more efficient and higher-performing workplaces. It covers the dynamics of people and organization models of organizational behaviour, motivation and reward systems, individual and interpersonal behaviour, managing change and organizational behaviour across cultures.
3
45 hrs
---
MRKT2100 
市場學原理  

This course studies the role of marketing in society. It focuses on markets, marketing institutions, and marketing functions with emphasis on product, price, marketing communication, and marketing channel decisions.
3
45 hrs
---
MRKT2110 
市場管理  

This course studies the marketing issues in an ever-changing global economy by placing strong emphasis on the marketing manager’s role in developing, implementing and analyzing goal-oriented strategies in organizations. It focuses on promotion, pricing, distribution strategies, and new product development and it will also give an introduction to marketing research.
3
45 hrs
---
回頁首  

第三學年
編號
學科單元 / 科目
學分
學時
先修科目
--- 
修讀兩門載於選修科目表B內的科目  

6
90 hrs
---
BUSS1120 
企業道德  

This course examines business ethics from both an organizational and managerial perspective by analyzing the social responsibility of business and ethical problems involved. Special attention is drawn towards the importance of corporate social responsibility and corporate governance.
3
45 hrs
---
BUSS3130 
商業科研方法  

This course provides an introduction of basic methodological concepts and philosophy of science in relation to business research methods. It leads to an understanding of the fundamental stages of research including the formulation of a research problem, data collection methods, as well as the presentation of research reports.
3
45 hrs
---
COMM3120 
商業傳理技巧  

This course focuses on advanced writing and oral skills in business communications. It covers audience analysis, purpose, message, and gives students plenty of opportunities to compose memos, letters, and formal reports for a variety of work situations. It also aims to develop students’ confidence in formal business settings with effective presentation skills.
3
45 hrs
---
ENGL3101 
英語V  

This is the first of the two upper-intermediate English courses. The course aims to improve students’ use of the four language skills (speaking, listening, reading, writing), as well as to develop their knowledge of grammar and vocabulary, at the internationally accepted standard of upper intermediate. It focuses on the accurate communication of information in a business environment. The integration of authentic materials also enhances the usefulness of the course. Topics include: communication, international marketing, building relationships, risks and e-commerce. Communication skills include: dealing with communication breakdown; negotiating; handling difficult situations; reaching agreements and presentations, etc.
3
45 hrs
---
ENGL3102 
英語VI  

This is the second of the two upper-intermediate English courses. The course aims to improve students’ use of the four language skills (speaking, listening, reading, writing), as well as to prepare the students for Advanced level courses. It focuses on improving students’ ability to communicate in English in a wide range of business situations. The integration of authentic materials also enhances the usefulness of the course. Topics include: team building, raising finance, crisis management, takeovers and mergers, etc. Communication skills include: resolving conflict; asking and answering difficult questions; putting people at ease; summarizing in presentations, writing reports, etc.
3
45 hrs
---
MRKT2120 
消費者行為  

This course reviews contributions from marketing and the behavioural sciences to analyze and predict purchasing behaviour. It draws specific attention to the factors affecting consumer behaviour, the stages in the purchase decision process, and models of consumer behaviour.
3
45 hrs
---
MRKT3120 
零售管理  

This course explores the basic areas of retail management: buying, merchandising, retail promotion, store location, store layout, credit management, and inventory control. It emphasizes on practical application of retail management principles.
3
45 hrs
---
MRKT3140 
廣告理論與營銷推廣  

This course provides an overview of the advertising/promotion process as it applies to marketing in organizations. It focuses on understanding integrated marketing communications, planning for integrated media, planning for integrated marketing, and measuring plan performance.
3
45 hrs
---
MRKT3150 
服務營銷  

This course provides an examination of current literate and cases related to the distinctive needs and problems of service organizations. Topics include the nature and characteristics of services; the way they need to be marketed due to their intangible core; the role of services in manufacturing organizations, and quality-related issues.
3
45 hrs
---
MRKT3160 
市場調查及研究  

This course provides an introduction to the methodology and analysis of marketing research by exploring the uses of marketing research in management decision making. It focuses on how to design, conduct, analyze and present the results of marketing research projects.
3
45 hrs
---
回頁首  

第四學年
編號
學科單元 / 科目
學分
學時
先修科目
--- 
修讀兩門載於選修科目表B內的科目  

6
90 hrs
---
ENGL4101 
英語VII  

This is the first of the two advanced level English courses. The course aims to develop the communication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to broaden their knowledge of the business world. It focuses on developing students’ fluency and confidence in using the language of business in a variety of contexts. Special emphasis is also placed on presentations and official correspondence such as composing administrative documents of a technical nature. The integration of authentic materials also enhances the usefulness of the course. Topics include: Being international, training, partnerships, employment trends and business ethnics. Business skills include: networking; telephoning strategies; negotiating: being vague and precise; problem-solving; ethical problem-solving.
3
45 hrs
---
ENGL4102 
英語VIII  

This is the second of the two advanced level English courses. The course aims to develop the communication skills (speaking, listening, reading, writing) students need to succeed in a professional environment, as well as to prepare the students for their future careers. It focuses on developing students’ fluency and confidence in using the language of business in a variety of contexts. While special emphasis is placed on students’ confidence and skills in public speaking and presentation, substantial emphasis is also placed on effective language and organization skills as well as delivery of speech. Particular attention will be paid to cross-cultural communication and ethical issues. Topics include: finance and banking, consultants, strategy, doing business online, project management. Business skills include: giving presentations; negotiating sales; brainstorming and creativity; telephone strategies: chasing payment; writing: briefing multinational teams, etc.
3
45 hrs
---
MGMT4140 
策略管理  

This course provides students with an understanding and awareness of the underlying concepts and practical application of the basics of strategic management. Emphasis will be placed on competitive advantage, SWOT analysis, resource-based view of the firm and various strategy levels (functional, competitive and corporate).
3
45 hrs
---
MGPO4100 
畢業報告I  

This is an integrated course which requires students to apply their knowledge and skills acquired in previous courses to accomplish a project by pursuing an in-depth study in a selected topic in Marketing. Students are required to complete a report proposal by the end of this course before proceeding to Graduation Report II.
4
60 hrs
---
MGPO4110 
畢業報告II  

Completion of Graduation Report I is a prerequisite for students to be enrolled in this course. Students continue on their selected study in this course and are required to submit a report upon completing at the end of the semester.
4
60 hrs
MGPO4100
MRKT4120 
關係營銷  

This course focuses on the concepts and issues which involve attracting, retaining, and enhancing long-term relationships with customers. It is concerned with the marketing strategies required to build and maintain these relationships with customers.
3
45 hrs
---
MRKT4140 
國際營銷策略  

This course covers socio-political, legal, economic factors of international marketing operations. It focuses on the importance of understanding the cross-cultural consumer behaviour, international marketing strategy formulation such as product, pricing, distribution, and promotion strategies.
3
45 hrs
---
MRKT4150 
市場學特選論題  

This course provides a comprehensive examination of a particular issue in marketing through case studies and literature reviews.
3
45 hrs
---
回頁首 

選修科目 - 組別 A
編號
學科單元 / 科目
學分
學時
先修科目
BUSS0131
企業環保管理

This course presents the basic philosophy of environmental management system. It describes the impact of human activities on our environment including resource consumption, water quality, air quality, noise, and waste disposal.
3
45 hrs
---
GEOG0110
地區地理

The course introduces students to major regions of the world. Special emphasis will be given to environmental, political and economic conditions, as well as social and cultural characteristics of selected countries.
3
45 hrs
---
HIST0110
澳門歷史與文化

This course is an introduction to Macao’s history, emphasizing cultural and economic development. During this course students will understand the unique social environment of Macao by knowing the integration of different cultures in local districts. Topics include: Macao’s economic heritage.
3
45 hrs
---
LLAW0120
澳門基本法

This course covers History of Macao SAR Basic Law, the principle of “one country, two systems”, the relationship between the Central Authorities and the Macao SAR, fundamental rights and duties of residents, political structure, economy, culture and social affairs, external affairs, interpretation and amendment of the Basic Law.
3
45 hrs
---
MCCO0140
商用漢語

This course focuses on practical written and oral communication for general business activities. It emphasizes practice in the preparation of abstracts, proposals, reports, and correspondence.
3
45 hrs
---
PADM0120
公共行政導論

This course provides students with an overview of the field and profession of public administration. It offers a survey of social and historical environment of public agencies.
3
45 hrs
---
PSYC0110
心理學導論

This course provides an understanding to both the central concepts and applications of psychology today together with an understanding of how these concepts are researched, investigated, and presented.
3
45 hrs
---
SOCI1130
社會學導論

This course provides an introduction to the basic sociological concepts, including some of the substantive concerns and findings of sociology, sources of data, and the nature of the sociological perspective.
3
45 hrs
---
TOUR2120
旅遊業管理

This course provides an overview of tourism management by introducing different primal tourism concepts and theories and illustrating the impact of tourism industry in various domains. Influences of tourism policy on tourism organization are also discussed within the course.
3
45 hrs
---
回頁首 

選修科目 - 組別 B
編號
學科單元 / 科目
學分
學時
先修科目
ACCT3130
成本會計

This course provides an introduction to cost-volume analysis, job costing, process costing, budgeting and cost analysis for management control. Cost accounting for outside reporting purposes and management purposes will both be examined in the course.
3
45 hrs
---
MMIS0140
資訊管理系統

This course introduces the basics of information systems with emphasis on real world applications. Students will learn the basics of information systems, IT infrastructure, and the Internet, appreciate the state-of-the-art IT technology as well as to understand how IT can be applied to businesses, and its capabilities and limitations.
3
45 hrs
---
MRKT0130
銷售管理

This course focuses on learning what the sales force can do, how to form the most effective one possible, and how to wield it to best advantage. It leads to an understanding of the selection of a sales force, motivation, territory design, and evaluating performance.
3
45 hrs
---
MRKT0131
銷售預測

This course helps in understanding and identifying the appropriate forecasting methods in order to make a more accurate prediction of future demand. It covers the basic principles of market forecasting with emphasis on time-series techniques, linear regression, autocorrelation, and qualitative forecasting methods.
3
45 hrs
---
MRKT0141
企業對企業營銷

This course deals with marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.
3
45 hrs
---
MRKT0142
整合營銷溝通

This course provides an integrative approach to the study of the promotion mix, including advertising, publicity, personal selling, and sales promotion. It focuses on the formulation and analysis of promotional goals, the planning, organization and control of the promotion function, creative planning, and budgeting as well as media selection.
3
45 hrs
---
MRKT0143
產品革新與管理

This course views product innovation and the management of new product development from a strategic perspective. It is principally based on the new product development process and new product development function within different organization types. This course will draw on industry experiences and academic research to provide the student with a balanced view of theory versus practice.
3
45 hrs
---
回頁首  
備註:

*
學生須於任選語言科目中修讀同一語言的第 I 及 II 級。
普通話I / 葡萄牙語I / 法語I / 日語I (任選一科)
普通話II / 葡萄牙語II / 法語II / 日語II (任選一科)

cd4web [ver. 2020.05]

(4LMKTDI)