IART6121 |
Research Methodology I
This module teaches the basic ideas, methods and academic ethics of academic research in the field of arts and design, including types of research, how to search and read the literature, how to select a topic, how to choose appropriate research methods, and how to write an inception report, a research proposal, and an academic paper.
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3
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45 hrs
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IART6122 |
Creative Thinking in Interdisciplinary Arts
This module explores the development of a dialogue between art, culture and social practice. A range of interdisciplinary art theories such as advanced mind mapping and lateral thinking are applied to explain the content, significance and creative potential of creative thinking in the arts, to develop theoretical underpinnings for design or art-making practice, and to develop students'' analytical and critical skills.
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3
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45 hrs
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IART6123 |
Cultural Creativity and Art Management
This module explores the development of the cultural industry, including cultural innovations and characteristics of the industry in different regions, development strategies, and the interaction between the international economy and the market. It examines the current situation of the cultural industry in Macao, its problems and ideas for effective development. In addition, it introduces the business operation and management methods common to the cultural industry and the arts, so as to enable participants to master the models and applications of cultural industry and arts management.
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3
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45 hrs
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IART6124 |
Research Methodology II
Upon the completion of Research Methodology I, the theoretical and practical methods of research about music, design, visual arts and cross-disciplinary studies will be the essence of this module. The study will cover the selection of research topic, research method, revision and finalization of scholarly works, preparation for publication, and all other related matters.
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3
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45 hrs
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IART6125 |
Thoughts on Arts and Humanities
With the humanistic spirit as the main axis of this module, in the three fields of visual art, design and music, the emphasis is on the analysis and discussion of classic works and cases, and it is expected that the moving and profound power of art comes from the human value.
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3
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45 hrs
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IART6126 |
Research of Performance and Marketing
This module studies exhibition and performance planning in today’s world. Planning, execution, marketing, extended activities, outreach programs, as well as reviewing and revising of a finished project for better planning and marketing of the next event are all included in the module. Due to the nature of the module, in-class study and onsite training are equally important. Therefore, lecture, case study, onsite practice, real world marketing, and other practical trainings will all be parts of the module in order to develop students’ multiple capabilities.
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3
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45 hrs
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