IART6121 |
Research Methodology I
This module concentrates on the study of basic techniques for academic research in the field of arts. The fundamental training on scholarly research, such as effective reading, data retrieval, research mentality, as well as basic concepts of qualitative and quantitative research, organization and ethics are all topics of this study.
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3
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45 hrs
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IART6122 |
Creative Thinking in Interdisciplinary Arts
This module will explore the context and development of art, culture and social practice. It will apply a series of cross-disciplinary theories and techniques such as mind map, lateral thinking and creativity assessment to explore the inner power of art and creative thinking, and its importance and potential possibility. Students will be able to use these theories to set up design and art creative methodology, and to develop their analytic skills and critical thinking.
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3
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45 hrs
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IART6123 |
Cultural Creativity and Art Management
This module mainly studies the development of cultural creative industry, including cultural creative characteristics in different regions, and the inter-relationship of strategy, finance and marketing concerns. The module will look back to the case studies and conditions in Macao and explore the effective business and development strategies. Students will also gain knowledge of the sales management and related issues.
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3
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45 hrs
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IART6124 |
Research Methodology II
Upon the completion of Research Methodology I, the theoretical and practical methods of research about music, design, visual arts and cross-disciplinary studies will be the essence of this module. The study will cover the selection of research topic, research method, revision and finalization of scholarly works, preparation for publication, and all other related matters.
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3
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45 hrs
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IART6125 |
Thoughts on Arts and Humanities
With the humanistic spirit as the main axis of this module, in the three fields of visual art, design and music, the emphasis is on the analysis and discussion of classic works and cases, and it is expected that the moving and profound power of art comes from the human value.
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3
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45 hrs
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IART6126 |
Research of Performance and Marketing
This module studies exhibition and performance planning in today’s world. Planning, execution, marketing, extended activities, outreach programs, as well as reviewing and revising of a finished project for better planning and marketing of the next event are all included in the module. Due to the nature of the module, in-class study and onsite training are equally important. Therefore, lecture, case study, onsite practice, real world marketing, and other practical trainings will all be parts of the module in order to develop students’ multiple capabilities.
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3
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45 hrs
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