姓名: 吳紹宏 Name: NG SIO WANG, ALBE

職銜 Academic title
副教授 Associate Professor
照片 Photo

電郵 Email: swng@mpu.edu.mo

辦公室電話 Tel: 8599 3286 辦公室Office: 明德樓 (MENG TAK)-5/F, M544
地址Address:
中國澳門高美士街
Rua de Luís Gonzaga Gomes, Macau, China

學歷 Academic qualifications
- PEKING UNIVERSITY - 管理學博士 (2011)
- ZHONGSHAN (SUN YAT-SEN) UNIVERSITY - 管理學博士 (2001)
- UNIVERSITY OF LEICESTER - MASTER OF SOCIAL SCIENCES (2011)
- UNIVERSITY OF MACAU - MASTER OF BUSINESS ADMINISTRATION (1996)
- UNIVERSITY OF EAST ASIA MACAU - BACHELOR OF BUSINESS ADMINISTRATION (1990)

個人簡介 Biography
其它 (Others)
  • 澳門特區政府《公共服務評審委員會》委員 2007 – 2010  (69/2007號行政長官批示/委任)
  • 博士生導師
  • Member of the Academy of Marketing (AM UK, (05-06)
  •  Member of the Association of Consumer Research (ACR) USA (03-05);
  • Paper Reviewer, Asia Pacific Association of CResearconsumer h Conference (2002)

出版 Publications
Selected Publications :  
著作 Book :
- NG, Sio Wang.(2001). The Consumer Behavior Model of the Youth in China – The Study of Consumers' Decision-Making Style and Value (1st Ed.). MACAO: Macao Polytechnic Institute. (In Chinese).
吳紹宏:《中國年青一代的消費模式 - 購物決策風格與價值觀》: 澳門理工學院出版社,2001,第一版,澳門。  
   
研究報告  Research Reports :
- NG, Sio Wang.(2002) . Business Phenomena and Consumer Psychology Study Series (1) - “A Study of      Business Confidence Amongst Local Restaurant Owners of Macao” (1st Ed.). MACAO: Macao Polytechnic Institute. (In Chinese)
吳紹宏: 商業現象及消費心理調查研究系列之(一)《澳門飲食業商戶經營信心》之調查研究。澳門理工學院出版社,2002,第一版,澳門。  

- NG, Sio Wang.(2002) . Business Phenomena and Consumer Psychology Study Series (2) - “Tourist’s  Satisfaction - Study of the China Tourists”. (1st Ed.). MACAO: Macao Polytechnic Institute. (In Chinese)
吳紹宏: 商業現象及消費心理調查研究系列之(二) 「內地客澳門遊之滿意度」調查研究。澳門理工學院出版社,2003,第一版,澳門。  

- NG, Sio Wang.(2002). “A Survey Research Study of Fishermen Industry in Macao”
吳紹宏: (2004) 「澳門漁業調查」報告。  

- NG, Sio Wang.(2004) . “A Survey Research Study of The Human Resources of the Air-Conditioning Industry in Macao”. (1st Ed.) MACAO: Macau Air-Conditioning & Refrigeration Chamber of Commerce (In Chinese)
吳紹宏: 《澳門空調制冷業人力資源調查》澳門空調制冷商會,2004,第一版,澳門。  
 
研討會發表文章 Conference Papers :
-   “Demographic Variables Differences in Leadership Behaviors Evaluation: An Analysis in Adoption of Leadership Practices Inventory (LPI).”  Paper accepted for the 6th Asian Conference of the Academy of Human Resource Development, the 2007 International Research Conference on “HRD in Asia: Developing Talents for Organizations & Nations” , Peking University, Beijing, China. November 2-6, 2007.

-   “Consumer Susceptibility to Interpersonal Influences and Shopping Involvement – A Correlation Analysis Study”.  Proceedings of the 16th Annual World Business Congress, Maastricht School Of Management - Beyond Borders: New Global Management Development Challenges and Opportunities. Maastricht, Netherland, 4-8 July, 2007

-  “Travelers’ Behavior And Satisfaction Toward Macau Tourism - An Empirical Study of Individual Visitors From Mainland China”. Conference Proceedings of the 2006 New Zealand Tourism and Hospitality Research Conference - Beyond Nature. Department of Tourism, University of Otago, Dunedin, New Zealand, 6-8 December 2006. 

- “The Barriers on EDI Adoption and Implementation in Macao – An Empirical Study” Paper accepted for the 2006 GBATA International Conference of Global Business and Technology.  Moscow,  Russia, June 27-July 1, 2006. 

- “Shopping and Buying Decision On Consumers’ Decision-Making Styles – A Cross-Cultural Study Of The Youth Chinese And Youth Macanese.” Conference Proceedings of the 11th Cross-Cultural Research Conference. December 11-14, 2005 Puerto Rico, USA. 

- “Exploring Chinese Consumers’ Materialism in the Adoption of Material Value Scale (MVS) and Demographic Variables”. Conference Proceedings of Academy of Marketing Annual Conference 2005. Dublin, Ireland. 5 - 8 July, 2005. 

- “Personal Value (LOV) and Consumers' Acceptance of Web Marketing Facilities (AWMF) – The Case of Consumers in Macau (The Special Administrative Region of China)”. Conference Proceedings of Asia Pacific Advances in Consumer Research, Vol. 6, 2005. ACR Asia-Pacific Conference in Seoul, Korea. 13-15 May, 2004.   

- 'Consumers' Acceptance of Web Marketing Facilities in Macao - Special Economic Zone of Macao'. Conference Proceedings of the 7th International Conference on Global Business and Economic Development.. Bangkok, Thailand. 8-11 Jan, 2003,   

- 'Profiling Chinese Consumers Style - A Cross-Cultural Generalizability Study of the Consumers' Decision-Making Style,'. Conference Proceedings of Asia Pacific Advances in Consumer Research, - ACR Asia-Pacific Conference in Beijing. (16-18 May, 2002)   

期刊發表文章 Journals :
- NG, Sio Wang.(2000). Positivism and Interpretivism - The Approaches of Studying Consumer Behavior. REVISTA, Vol. 3(2), 37-58 (In Chinese)
吳紹宏:《“實證主義”與“闡釋主義”消費者行為研究方法的兩極論》,載於《澳門理工學報》2000年,Vol.1(2)pp33-52.  

- NG, Sio Wang. (1999). The Studies of “One-Stop-Shopping” Behavior at Macao. Journal of Macao Studies. 13 September, pp69-80. (In Chinese)
吳紹宏:《澳門“一站式購物”零售場所之消費行為研究》,載於《澳門研究》1999年12月, 第13期  

- NG, Sio Wang. (1999). An Exploratory Study of Customer Patronage Behavior at Yaohan Department Store in Macao. REVISTA, 2 (1-2), 73-106.
吳紹宏:《八佰伴顧客購物消費行為之實証研究》, 載於《澳門理工學報》1999 ,2(1-2), pp73-106。 

  - NG, Sio Wang. (1998). Consumer Research - History, Evolution, Methodology and Trends. REVISTA 1(2), 38-61. (In Chinese)
吳紹宏:《消費者行為研究(Consumer Research )方法、歷史、進展與趨勢》,載於《澳門理工學報》1998年,Vol.1(2)pp38-61.  

- NG, Sio Wang. (1999). Strategic Alliances - A Synergy Effect. REVISTA, 1(3), 5-16. (In Chinese)
吳紹宏:《策略聯盟(Strategic Alliances)發揮肌肉與神經的增效作用》,載於《澳門理工學報》1998年,Vol.1(3)pp5-16.  

- NG, Sio Wang (2002). A Study of Business Confidence Amongst Local Restaurant Owners in Macao. REVISTA, Vol.5 No.1 (Serial No.9). pp.66-82. (In Chinese).
吳紹宏:《澳門飲食業商戶的經營信心》,載於《澳門理工學報》2002年,Vol.5 No.1 (Serial No.9). pp.66-82.  

- NG, Sio Wang (2003). A Study of Mainland China's Tourists' Satisfaction Towards Macao's Tourism. Journal of Macao Polytechnic Institute, Vol.6 No.1 (Serial No.10), pp34-40.
吳紹宏:《內地旅客澳門遊之滿意度》,載於《澳門理工學報》2003年,Vol.6 No.1 (Serial No.10), pp34-40.  

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NG, Sio-Wang. (2007). A Discussion of Generalization Possibility for Qualitative Methodology”. Journal of Macao Polytechnic Institute, 2007 Issue, No.1, pp.20-32.

實證研究經驗 Research Experience :
政府機構委託研究項目 Government Dept. Commissioned Projects 
- May 03 – August 03 Principal Investigator

“Macau’s Fisherman Survey Research Study”. Commissioned by Maritime Administration of Macao Special Administrative Region. (In Progress)
2003年5月8月 (項目主持人)
「澳門漁業調查」澳門特區政府港務局委託。 (已完成)  

- Oct 03 – Jan 04 Principal Investigator
“The Survey Research Study of Member’s Opinions, Expectation and Service Demand Towards Social Welfare Services” – commissioned by the Public Services Social Welfare Division, Public Administration and Civil Service Bureau (SAFP) of Macao Special Administrative Region. (Completed)
2003年9月 (項目主持人)
《公職福利處會員意見及活動需求調查》 澳門特區政府行政暨公職局轄下公職福利處委託。 (已完成)  

- Feb – July 05 Principal Investigator

“The Human Resources Study and Databank Development for Instructors of Science Popularization in Macao”. commissioned by The Science and Technology Council of Macao Special Administrative Region.
2005年2月-7月 項目主持人
《澳門科普導師人力資源狀況調查研究與數據庫建立》 澳門特區政府 科技委員會委託。  
 
- Nov 05 – Feb 06 (Principal Investigator)
A Survey Research Study of the EDI Services Adoption and Implementation in Macao – Commissioned by TEDMEV
05年11月 – 06年2月 (項目主持人)
《澳門電子報關服務之調查研究》 澳門電貿股份有限公司 委託。  
 
- Feb 06 – May 06 (Principal Investigator)
“The Survey Research Study of Member’s Opinions, Expectation and Service Demand Towards Social Welfare Services ( Youth and Elders)”- commissioned by the Public Services Social Welfare Division, Public Administration and Civil Service Bureau ( SAFP ) of Macao Special Administrative Region. 2006年3月-5月 項目主持人
《公職補充福利制度受益人(長者及青少年) 福利及活動需求調查》- 澳門特區政府 行政暨公職局轄下公職福利處 委託。

- Oct 06 – Feb 07  (Principal Investigator)
“A Survey Research Study of the Night-Bus Service Demand in Macau”. Commissioned by the Transport Department of the Land, Public Works and Transport Bureau, Macao (SAR) China. (Completed)
06年10月 – 07年2月 (主持人)
《本澳夜間巴士服務需求調查》 澳門特區政府 土地工務運輸局 運輸廳委託。 (已完成)

-  July 07 --
“The Survey Research Study and Applicability Test for the e-Government Web Services Usage in Macau”.  Project funded by Macau Foundation / Public Administration and Civil Services Bureau (SAFP), Macau, (SAR) China.
07年7月 --
《 澳門電子政務調查及應用性測試研究 》澳門特區政府 澳門基金會及行政暨公職局支助研究項目。  

私人機構委託項目 Private Sectors Commissioned Projects  
-
June – Sept. 2001 Principal Investigator
“A Survey Research Study of the Motorists Petrol Usage Behavior and Attitude in Macau”. Research commissioned by SHELL Hong Kong Limited. (April – July, 2001). (Completed).
2001年 6 – 9月 (主持人)
《澳門駕車人士 “入油”行為及態度之調查及研究》- 受香港蜆榖石油有限公司委託。(已完成)  

- Jan – March 2002 Principal-Investigator
“A Survey Research Study of the Motorists Lubricants Usage Behavior in Macau”. Research project commissioned by SHELL Hong Kong Limited. (Completed)
2002年 1月 – 3月 (主持人)
《澳駕車人士對汽車機油/偈油之使用及態度之研究》受香港蜆榖石油有限公司委託。(已完成)  
 
- Oct 04 – Dec 04 Principal-Investigator
“Customer Satisfaction and Opinions Towards the Corporate and Personal Banking Services” - Survey commissioned by Hong Kong Shanghai Banking Corporation – HSBC (Macao)
2004 年 10月 至12月 項目主持人
《顧客對商業及私人銀行股務之滿意度及意見調查》- 香港匯豐銀行澳門分行委託。(已完成)  

社團單位委託項目 Associations Commissioned Projects 
- Nov. 2001 Consultant
“The Study of Human Resources and Worker’s Post-Training Appraisal of the Construction Industry in Macau” - Invited by the Macau Construction Association, sponsored by the Office of Secretary for Economy and Finance, Macau. (Completed)
2002年 11月 顧問
「澳門建造業人力資源現狀及培訓績效評估調查研究計劃」- 受澳門建造商會委託參與 – 澳門經濟財政司贊助 (已完成)。  

- July – Nov. 2004 Principal-Investigator
“A Survey Research Study of The Human Resources of the Air-Conditioning Industry in Macao”. Research project commissioned by Macau Air-Conditioning & Refrigeration Chamber of Commerce
2004年 7月 – 11月 (主持人)
《澳門空調制冷業人力資源調查》澳門空調制冷商會委託。(已完成)  

澳門理工學院撥款科研項目 Macao Polytechnic Institute Research Earmarked Projects 
 
- March – June 2002 Principal Investigator.
“A Study of Business Confidence of Local Foods-Restaurant Practitioners” (Completed)
(2001 – 2002) - 2002年3月至6月(主持人)
商業現象及消費心理調查研究系列之(一) 《澳門飲食業商戶經營信心》之調查研究。(已完成)  

- Oct – Dec. 2002 Principal Investigator
“Satisfaction Study of the Tourists from China ” (Completed)
10月- 12月2002 – 2003 (主持人)
商業現象及消費心理調查研究系列之(二) 「內地客澳門遊之滿意度」調查研究。(已完成)   

 -
2004 – 2005 Principal Investigator
“Eating-Out Behavior and Consumption Pattern of Macao People”
2004 – 2005 (主持人)
《商業現象及消費心理調查研究系列》之(三) 「澳門居民外出用膳消費行為及特徵」研究。
 
澳門理工學學校院研究項目 Macao Polytechnic Institute School Projects 
- June – Sept. 2000 Principal Investigator
“The Study of the Trend and Attitude of China Tourists towards Macau”. Research project of School of Business, Macao Polytechnic Institute (Headline-reported by the Macau Daily News on 11 Oct 2000). (Completed)
《“內地團”訪澳趨勢及旅遊消費態度之調查及研究》 澳門理工學院管理科學高等學校-調查研究演示會,2000年10月。(澳門日報2000年10月11日頭版)(已完成)  

- 1999 Dec. – 2000 Mar. Principal Investigator
“An Exploratory Study of Macau People’s Shopping Behavior in Zhuhai of China”. Research project School of Business, Macao Polytechnic Institute. (Headline reported by the Wa Kio Pao and Macau Hoje on 23 March 2000). (Completed)
《澳門人“北上消費行為”之調查及研究》澳門理工學院管理科學高等學校-調查研究演示會,2000年3月。(澳門華僑報及葡文日報2000年3月23日頭版)(已完成)。  

- “Study of Readership, Usage and Opinions of Readers towards the Library of Macao Polytechnic Institute”, invited by the Library of Macao Polytechnic Institute. (Completed)
《澳門理工學院圖書館讀者之使用情況及意見之調查研究》,由澳門理工學院圖書館委託 (已完成)。  

*    Member of the Academy of Marketing (AM) UK (05-06) 

*   Member of the Association of Consumer Research ( ACR) USA (03 -05) 

最近兩年任教科目 Subjects taught in last two years
- 畢業報告I (GRADUATION REPORT I) 2022/2023
- 商業導論 (INTRODUCTION TO BUSINESS) 2022/2023
- 市場調查及研究 (MARKETING RESEARCH) 2022/2023
- 市場學特選論題 (SELECTED TOPICS IN MARKETING) 2022/2023