姓名: 譚鳳儀 Name: TAM FUNG YI, JOYCE

職銜 Academic title
副教授 Associate Professor
照片 Photo

電郵 Email: fytam@mpu.edu.mo

辦公室電話 Tel: 8599 3313 辦公室Office: 明德樓 (MENG TAK)-5/F, M533
地址Address:
中國澳門高美士街
Rua de Luís Gonzaga Gomes, Macau, China

學歷 Academic qualifications
- THE HONG KONG POLYTECHNIC UNIVERSITY - DOCTOR OF PHILOSOPHY (2005)
- THE MANCHESTER METROPOLITAN UNIVERSITY - MASTER OF SCIENCE (1998)
- THE HONG KONG POLYTECHNIC UNIVERSITY - FASHION AND CLOTHING TECHNOLOGY (1997)

個人簡介 Biography
  Conference Proceedings: Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2002), “A Study on SMEs' Strategy: To Sustain the Competitive Advantage”, Poster Paper of the International Conference for Inauguration of SOTSEA, August 21-23, 2002, Korea.   Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2002), “An Exploratory Study on Production Outsourcing Strategies: A Comparison between Small and Medium-sized Clothing Trading and Manufacturing Firms in Hong Kong”, Poster Paper of the International Conference for Inauguration of SOTSEA, August 21-23, 2002, Korea.     Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2002), “A Multiple-case Design Methodology for Studying the Sourcing Strategies of the Small and Medium-Sized Clothing Trading and Manufacturing Firms in Hong Kong”, International Foundations of Fashion Technology Institutes (IFFTI) International Conference, November 7-9,2002, Hong Kong.   Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2004), “Production Sourcing: A Study of the Difference between Small and Large Enterprises in the Hong Kong Clothing Industry”, Academy of World Business Conference, July 12-16, 2004, Australia.   Journal Publications: Ng, S. F. Hui, C. L., Tam, F.Y. (2002), ' Analysis of Fabric Drape and Garment Drape', Research Journal of Textile and Apparel, Vol. 6 (2), pp. 65-74.   Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2004), “The Motivations for Sourcing Production Offshore: A Multiple-case Study of Small and Medium-sized Clothing Firms in Hong Kong”, Research Journal of Textile and Apparel, Vol. 8 (2), pp. 95-107.   Tam, F. Y. Chan, T.S. Chu, P. W. Lai, T. C. and Wang, L.L (2005), “Opportunities and Challenges: Hong Kong as Asia Fashion Hub”, Journal of Fashion Marketing and Management, Vol. 9 (2), pp.221-231. http://proquest.umi.com/pqdweb?did=867941641&sid=4&Fmt=4&clientId=62984&RQT=309&VName=PQD   Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2005), “Sourcing Performance Satisfaction: A Study of the Critical Success Factors and Firm-related Characteristics”, The Journal of the Textile Institute, Vol. 96 (6), pp. 355-363. http://www.informaworld.com/smpp/content~db=all~content=a780658554   Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2005), “The Critical Success Factors of Production Sourcing for Small and Medium-sized Clothing Firms in Hong Kong”, Journal of Textiles and Apparel, Technology and Management, Vol. 4 (3), http://www.tx.ncsu.edu/jtatm/volume4issue3/vo4_issue3_abstracts.htm  
Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2007), “Production Sourcing Strategies and Buyer-supplier Relationships: A Study of the Differences between Small and Large Enterprises in the Hong Kong Clothing Industry, Journal of Fashion Marketing and Management, Vol.11 (2), pp. 297-306.http://proquest.umi.com/pqdweb?did=1344365151&sid=4&Fmt=3&clientId=62984&RQT=309&VName=PQD

出版 Publications
Conference Proceedings:
Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2002), “A Study on SMEs' Strategy: To Sustain the Competitive Advantage”, Poster Paper of the International Conference for Inauguration of SOTSEA, August 21-23, 2002, Korea.
Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2002), “An Exploratory Study on Production Outsourcing Strategies: A Comparison between Small and Medium-sized Clothing Trading and Manufacturing Firms in Hong Kong”, Poster Paper of the International Conference for Inauguration of SOTSEA, August 21-23, 2002, Korea.
Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2002), “A Multiple-case Design Methodology for Studying the Sourcing Strategies of the Small and Medium-Sized Clothing Trading and Manufacturing Firms in Hong Kong”, International Foundations of Fashion Technology Institutes (IFFTI) International Conference, November 7-9,2002, Hong Kong.
Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2004), “Production Sourcing: A Study of the Difference between Small and Large Enterprises in the Hong Kong Clothing Industry”, Academy of World Business Conference, July 12-16, 2004, Australia.

Journal Publications:
Ng, S. F. Hui, C. L., Tam, F.Y. (2002), ' Analysis of Fabric Drape and Garment Drape', Research Journal of Textile and Apparel, Vol. 6 (2), pp. 65-74.
Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2004), “The Motivations for Sourcing Production Offshore: A Multiple-case Study of Small and Medium-sized Clothing Firms in Hong Kong”, Research Journal of Textile and Apparel, Vol. 8 (2), pp. 95-107.
Tam, F. Y. Chan, T.S. Chu, P. W. Lai, T. C. and Wang, L.L (2005), “Opportunities and Challenges: Hong Kong as Asia Fashion Hub”, Journal of Fashion Marketing and Management, Vol. 9 (2), pp.221-231.
Tam, F. Y. Moon, K. L. Ng, S. F. Hui, C. L. (2005), “Sourcing Performance Satisfaction: A Study of the Critical Success Factors and Firm-related Characteristics”, The Journal of the Textile Institute, Vol. 96 (6), pp. 355-363.
Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2005), “The Critical Success Factors of Production Sourcing for Small and Medium-sized Clothing Firms in Hong Kong”, Journal of Textiles and Apparel, Technology and Management, Vol. 4 (3),
Tam, F. Y.  Moon, K. L. Ng, S. F. Hui, C. L. (2007), “Production Sourcing Strategies and Buyer-supplier Relationships: A Study of the Differences between Small and Large Enterprises in the Hong Kong Clothing Industry, Journal of Fashion Marketing and Management, Vol.11 (2), pp. 297-306.

科研興趣 Research interests
Production sourcing
Buyer-supplier relationship
Small and medium-sized enterprises
Hong Kong Clothing industry
Consumer behavior
Corporate social responsibility
 

最近兩年任教科目 Subjects taught in last two years
- 市場學原理 (PRINCIPLES OF MARKETING) 2022/2023
- 零售管理 (RETAIL MANAGEMENT) 2022/2023
- 銷售管理 (SALES MANAGEMENT) 2022/2023